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::: Post Media Release Code 10
News Archives
::: Post Media Release Code 10
27-year old triumphant in CODE 10 Penalty-Shoot-out
Rames A/L Sarmugam beats 15 others to take home RM10,000 grand prize!
Pictured from left to right: John Hazlin and Rames Sarmugam
(Kuala Lumpur, Malaysia – September 9, 2007) CODE 10 hair styling gels and creams, awarded 27 year-old Rames A/L Sarmugam from Parit Buntar, Perak with RM10,000 cash as he emerged winner of the month-long CODE 10 Penalty Shoot-out organised in collaboration with Malaysian Super League (MSL) last night during the half time Malaysia Cup Finals.
Two participants - who incidentally were from Kedah and Perak, were finally narrowed down from 15 finalists last night at the National Stadium, Bukit Jalil following a final round of sudden death shoot-outs. Spurred on by a healthy cheering crowd, Suhaimi Abdul Hamid, 34 years from Sungai Petani, Kedah and Rames A/L Sarmugam, 27 years from Parit Buntar, Perak experienced the thrill of attempting a penalty shoot-out against former national number 1 goalkeeper, Azmin Azram Abdul Aziz during the half-time of the Kedah vs Perak Malaysia Cup Finals. This was a chance of a lifetime to feel the pitch fever in front of a sea of soccer fans as well as the rest of Malaysia watching the game live over RTM 1. It was Rames A/L Sarmugam who successfully scored and walked home triumphant with the grand prize of RM10,000 cash plus CODE 10 products.
At the prize-giving session,
Colgate-Palmolive Marketing Director, Mr. John Hazlin congratulated the ecstatic
Rames and said,
“Well done! On behalf of CODE 10, we hope that this prize money will help you
towards pursuing your dreams. The Code 10 brand believes in empowering young
people such as yourself because the future is really in your hands”. When asked
on how he felt and what he would do with the cash prize, Rames said, “I invested
about RM150 today on bus fare, food and lodging to come here to win! I think I
will buy a car since I just got married. Thank you Code 10 for this chance!”. Mr
Hazlin later added ‘Football is undoubtedly one of the most popular sports in
Malaysia. Through this collaboration with MSL, we have successfully
re-introduced CODE 10 hair styling products to a brand new generation of
consumers”.
Local celebrities and artistes including Pija, Naufara,
Iqram Dinzly, Hetty Sarlene, Fizz Fairuz, Jobot of
Orang Minyak movie fame added to the limelight at the Malaysia Cup Finals
on September 8, 2007 by showing their support of the CODE 10 Half Time Penalty
Shoot-out hopefuls. CODE 10 stylists added to the excitement by being on hand
to offer free hair make-overs to the general public.
-Ends-
Note to Editors:
More photos are available upon request. Kindly email: jasminelow@gmail.com
About the CODE 10 Penalty Shoot-out
Since the beginning of this year’s 50th Merdeka month, the CODE 10 team has travelled all over the country to give Malaysian football enthusiasts the opportunity of a lifetime, a chance to score a penalty in front of thousands of spectators. CODE 10’s pre-game events successfully brought additional excitement to every soccer match with a pre-qualification for the Half-Time Penalty Shoot-Out held at the entrance of each stadium prior to the start of the match. Five top scorers who qualified were invited onto the playing field during the half-time interval to pit their skills against a state or former state goalkeeper. This was their moment of fame as each CODE 10 Half-Time Penalty Shoot-out was televised over RTM 1. Within five weeks, 15 participants qualified for the Code 10 Penalty Shoot-Out Finals for a chance to win the cash prize.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care and Home Care. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, Mennen, Protex, Ajax, Axion and Softlan. For more information about Colgate's global business, visit the Company's website at www.colgate.com.my or call the hotline 1-800-883-918.
About CODE 10
CODE 10 is a brand steeped rich with history in hair styling. It corners a substantial presence in this market segment and continues to be a popular brand choice. Professionally created for long-lasting hold, CODE 10 is currently available in 3 pack sizes in Cream and Gel. The CODE 10 Styling Cream variants include ‘anti-dandruff’ and ‘moisturising’ while the CODE 10 Styling Gel variants include ‘natural hold’, ‘strong hold’ and ‘anti-dandruff’.
Corporate inquiries:
Colgate-Palmolive Marketing Sdn Bhd
Ms. Rubini Maruthian - Product Manager
Email: Thavarubini_maruthian@colpal.com
Tel: +603 7965 4177