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::: Pre Media Release Code 10
News Archives
::: Pre Media Release Code 10
CODE 10 and Malaysia Super League collaboration kicks-off
CODE 10 offers football fans a chance to win up to RM10,000 cash and train with a Malaysia League football team
(Kuala Lumpur, Malaysia 29 July, 2007) CODE 10 styling creams and gels, a brand under the personal care division of Colgate Palmolive Marketing Sdn Bhd announced today its collaboration with the 2006/7 Malaysia Super League (MSL).
As football appeals across all ages, cultures and races, Colgate Palmolive Marketing is pleased to collaborate with MSL for the first time this Merdeka month. Our sponsorship aims to highlight that CODE 10 is a great styling product for all lifestyles, especially those leading an active one. We feel that an association with football was the best way to bring our product closer to our consumers. In the following months, our company will commit over RM30,000 in the form of cash and prizes. Our quest is to fulfill the dreams of young Malaysian football fans by getting them closer to experiencing the game, Colgate Palmolive Marketing Sdn Bhd Managing Director, Mr. Lefteris Vitalis enthused.
This collaboration consists of the CODE 10 Half-Time Penalty Shoot-Out and a Spot the Ball Contest. The CODE 10 Half-Time Penalty Shoot-Out will be aired over RTM 1 beginning 4 August 2007. Members of the public attending the football match can take part in a pre-qualifying penalty shoot-out held outside the stadium grounds prior to the start of each match. Five participants who qualify in this round will get a chance of a lifetime to shoot a penalty kick on the field in front of thousands of football fans. Those who score will earn a place in the CODE 10 Half-Time Penalty Shoot Out Finals to be held on 8 September 2007, during the Malaysia Cup Finals. The ultimate winner walks away with RM10,000 in cash!
The CODE 10 Half-Time Penalty Shoot-Out schedule is as follows:
|
4 August 07 |
Sarawak vs Perak |
Stadium Sarawak |
|
8 August 07 |
Selangor vs Terengganu |
Stadium Shah Alam |
|
15 August 07 |
Perak vs Perlis |
Stadium Perak, Ipoh |
|
25 August 07 |
Malaysia vs Lesotho (Merdeka Tournament) |
Stadium MBPJ |
|
29 August 07 |
Malaysia vs Myanmar (Merdeka Tournament) |
Shah Alam |
|
1 Sept 07 |
Kedah vs Terengganu |
Stadium Sultan Nasiruddin Shah |
|
4 Sept 07 |
Sabah vs Perak |
Stadium Perak, Ipoh |
|
8 Sept 07 |
Malaysia Cup Finals |
Stadium Bukit Jalil |
The CODE 10 Spot the Ball contest runs from now until 30 September 2007. CODE 10 consumers will need to guess the location of the ball on the photograph provided and answer a simple question on CODE 10. Cash and fantastic prizes including a one-day training session with an M-League Team and official National jerseys are up for grabs. Contest forms are available at all major retail outlets.
MSL Chief Operating Officer, Encik Noor Kefli Md Sulong added, We are pleased with the support from CODE 10 as it helps promote Malaysian football. Its about taking the extra step to improve interest in the sport. Im especially excited about the CODE 10 Half-Time Penalty Shoot-Out as it will offer Malaysians especially the youth a chance to experience the adrenaline rush of a penalty shoot-out.
-Ends-
About Colgate Palmolive
Colgate-Palmolive is a leading global consumer products company, focused on Oral Care, Personal Care and Home Care. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, Mennen, Protex, Ajax, Axion and Softlan. For more information about Colgate's global business, visit the Company's website at www.colgate.com.my or call the hotline 1-800-883-918.
CODE 10 is a brand steeped rich with history in hair styling. It corners a substantial presence in this market segment and continues to be a popular brand choice. CODE 10 is currently available in 3 pack sizes in Cream (75ml, 125ml and 250ml tubs) and Gel (125ml and 250ml tubs) and the recently launched 150ml tubes in July 2007.
Corporate inquiries:
Colgate Palmolive Marketing Sdn Bhd
Ms. Rubini Maruthian - Product Manager
Email: Thavarubini_maruthian@colpal.com
Tel: +603 7965 4177